Q: What is the best way to work with media when you have a crisis? A: Despite the best efforts, crises occur on tent installations, and the media calls. Without a communications plan in place before a crisis happens, you will be forced to make up a plan as events occur out of your control. [...]

Graduating tenting requires an education in economics, communication, logistics and marketing. By Maura Keller Graduation ceremonies and parties punctuate the end of a long educational journey and celebrate a new stage in life. Rental companies help make these celebrations memorable with crisp tents, upsells such as specialty lighting, and rows and rows—and more rows—of perfectly [...]

Smart branding helps customers look beyond price. By Brenda Haines What prompts a customer to choose your company over another? For many companies, the frustrating answer is price. If you don’t want to compete exclusively on price, you need to build a strong emotional connection with your customers and prospects to inspire them to look [...]

Get the right message to the right market using the right media, and new business will appear. By Ron Rosenberg These are difficult times in the tent rental and event industry. Customers are becoming more demanding while they shop around for the best deal, event budgets are scaled back, and promotional strategies that worked in [...]

Got the goods? Show them off online. By Jamie Swedberg A traditional brick-and-mortar showroom has a lot of disadvantages for a tent rental company. First, there’s space. If one room were big enough to house all the contents of the company’s warehouse, it would be ... well, a warehouse. And even then, it wouldn’t show [...]

By Pam Lontos Learning to leverage the power of the media can help you stand out from the competition without expending your resources. If you are new or inexperienced in dealing with editors or reporters, you might feel intimidated. But you don’t need to be. People interview people they like. Media professionals, like everyone else, [...]

Don’t know where (or why!) to embark on social media marketing efforts? Jeff Korhan walks tent rental pros through the basics. By Jeff Korhan Are you savvy to social media marketing or struggling to understand the phenomenon? While these methods are new (and possibly intimidating), the goals for marketing your business this way are networking [...]

Use your showroom space to wow your clients and partner with other event vendors. By Julie Young Americans have come to expect choices and customization in every detail of their lives: their toothpaste flavor, their morning coffee, their mp3 playlists. Tented events can take that desire for a unique experience to the extreme. But contrast [...]

How to use PR strategies to be seen. By Jessica Sellers Customers can’t choose you if they don’t know you exist. So how do you break into their consciousness? One way is to advertise in publications, but another strategy is to get your business onto the editorial pages of those same periodicals. The editorial pages [...]

Let high-quality photos make the sale for you. By Jessica Sellers High-quality, attractive photos of your past projects are essential for showing off what your company is capable of. Photos should play a central role in promotional materials and ads, and there should be photos of projects or products on your Web site. In addition, [...]