The Tent Rental Division (TRD) of Industrial Fabrics Association International (IFAI) is showing support for frontline medical workers that are serving during the COVID-19 pandemic by promoting the tent rental industry's nationwide "CARES" day. "CARES" day, happening Aug. 29, 2020, was created by the USTSA (United States Tent and Structure Alliance). USTSA is a group [...]

We understand concerns about COVID-19/Coronavirus are top of mind, and we want to be as transparent as possible and share information about what we are doing to prepare for the Geosynthetics Conference: CASE STUDIES 2020 in North Charleston, SC USA. Many of our exhibitors will be onsite soon to setup for the show, and we [...]

Electra’s inventive flat-top temporary fabric structure helps it keep pace with Dubai’s fast-evolving event industry. By Holly Eamon In a world where customers increasingly expect their demands to be met instantaneously, companies that don’t prioritize active listening—or engagement—risk being left behind. Based in the competitive market of Dubai, United Arab Emirates (UAE), event and exhibition [...]

Within this five-part marketing series, we’ve discussed why a digital marketing strategy is essential and explored online search behaviors for tent rental. We’ve covered how to be found in Google, how to reach your ideal customer and how to create and distribute valuable content to customers. All of these concepts make up the building blocks [...]

Make your advertising dollars work harder by using targeted data to find the ideal customer. You’ve just spent $500 with your neighborhood mechanic, making another repair on your aging vehicle. You may not be ready to take the plunge and trade it in for a new car just yet, but a person can dream, right? [...]

Build trust by educating current and potential customers. As a tent and event professional, you are responsible for knowing the ins and outs of tent rental and installation, and your customers rely on your expertise and guidance in helping them make the best decisions for their event. But today’s consumers are looking to become educated [...]

It’s Friday night, and your family wants pizza. Your daughter likes thick crust, your son wants a vegetable-only option and you want delivery. How do you decide? Most likely, you’ll turn to the Internet. In the millisecond after you search “pizza delivery in my town,” Google returns the relevant results, with the most appropriate on [...]

Why every business needs a digital strategy to reach today’s consumer. Ah, remember the good old days? A time when a handshake sealed a business deal, a company built its reputation on spoken word and all that was required for a business to be found by new customers was a phone number in the yellow [...]

Expanding a party and event rental business from one location to two ideally results in higher revenue, a bigger market share and more opportunities for the business and its employees. But every so often, the unexpected happens. Consider Jill Redmon, president of Montana Party Rentals in Bozeman and Wyoming Party Rentals in Jackson Hole. Redmon, [...]

A strong brand identity can drive sales, while a weak one can hold a business back. Is it time for your company to rebrand? Your special events business may be keeping up with economic and market changes, but is your brand keeping pace? There’s no denying that 21st-century business culture is fast moving and ever [...]