Knowing how to spot superior shelters can save the day. By Barb Ernster John Crowley can spot a quality tent just by looking at it. “You get a feel for a good tent when you see it. It looks structurally superb,” says the general manager of ProEm Distinctive Tents in Denver, Colo. He sums up [...]

Successful tented events require that rental companies, event planners, crews and vendor-partners communicate and work according to a shared timeline. By Holly O’Dell At Made In The Shade Tent Rentals in West Sacramento, Calif., breakdowns in timelines and communication are rare. But when they do happen, the company nips the problem in the bud. Case [...]

Tented events maximize clients’ branding needs. By Elizabeth Kephart Reisinger Derek Stagner knows branding. As a managing director for Relay Worldwide, an experiential marketing and sponsorship consulting firm headquartered in Chicago, Ill., he and his colleagues create branded environments around the world for high-profile clients. The company often chooses to use tents because of the [...]

Help couples make budget-friendly choices while keeping your business profitable. By Meleah Maynard It’s probably true that money won’t buy happiness, but it can definitely buy a very happy and memorable day. Perhaps this is why, even in this economy, brides and grooms and their families may talk about serious cost cutting when, in reality, [...]

Tent rental companies take on the latest lighting technology, techniques and trends to create events that shine. By Holly O’Dell A well-designed tented lighting scheme can add elegance to a wedding, bring a party’s theme to life or enliven a corporate function. Tent rental companies are embracing technological advancements in lighting design by creating and [...]

Intimidated by tented events? Don’t be—just get the information you need. By Abbie Yarger Tented events can seem daunting to inexperienced event planners. Tents allow planners to create a completely unique space—but some basic knowledge about tents is necessary to make the most of them. “A tent allows you to enjoy the best of both [...]

Designing good event flow requires a thorough understanding of the client’s needs and clear communication among vendors. By Maura Keller If there is one issue that brings all of the elements of a tented event together—safety, aesthetics, efficiency—it’s event flow. Design an event that flows well, and the human traffic will circulate smoothly and safely [...]

When salespeople act as partners rather than pushers, tent renters enjoy the profits. By Susan Hegarty Do you want to supersize it? Need batteries today for your purchase? Apply for a credit card and save 10 percent? The up-sell is nearly unavoidable for consumers. Even when making online purchases, a store Web site will tell [...]

Today’s lighting and flooring options have a universal appeal for tent customers. By Maura Keller It’s not surprising that lighting and flooring have become key tools in tent design. For decades, interior lighting and flooring in tents were simply considered utilitarian amenities, as were tables and chairs. But customers and event planners alike are recognizing [...]

To help clients with limited budgets, tent professionals need the imagination of an artist, the tact of a diplomat and the aptitude of an accountant. By Jill C. Lafferty You can’t always get what you want — but try telling that to clients who want everything for nothing. For clients on limited budgets, every tent [...]